- I.B.1. advocate a multi-methodological approach to the study of Social Representations based on an integrating and differentiating paradigmatic option inspired by a multi-theoretical perspective, underscoring the widespread inconsistency in the literature between the complexity of the Social Representations construct and its methodological operationalization: Sapienza University of Rome - Italy; Aix-Marseille University – France; University of the Basque Country – Spain ; Maison des Sciences de l’Homme - Laboratoire Européen de Psychologie Sociale – France; Masaryk University, Brno - Czech Republic; Universidade Federal de Santa Catarina (LACCOS) – Brazil
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- I.B.2. promote or adopt specific methods inspired by the “structural approach to Social Representations” and the theory of the “central core” and its development: Aix-Marseille University and University « Paul Valéry » Montpellier III – France;
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- I.B.3. develop the “social positioning approach”, guided by the socio-dynamic perspective to Social Representations: University of Lausanne and University of Geneva, Switzerland; University of the Basque Country – Spain; Sapienza University of Rome – Italy;
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- I.B.4. focus on “monographic”, “anthropological”, “biographical-narrative” and “discursive” approaches to Social Representations: Maison des Sciences de l’Homme - Laboratoire Européen de Psychologie Sociale – France; Aix-Marseille University – France; Masaryk University, Brno – Czech Republic; Sapienza University of Rome– Italy; Beijing Normal University and Nankai University – China; Universidad Autónoma Metropolitana – Mexico;
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- I.B.5. stress the interest of the “experimental” approach to study of Social Representations: Aix-Marseille University – France; University of Valencia – Spain; University of Vienna – Austria; University of Geneva, Switzerland;
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- I.B.6. emphasize the interest in the figurative channel of communication as a source and product of Social Representations: Sapienza University of Rome– Italy ; University « Paul Valéry » Montpellier III – France; University of Geneva, Switzerland; Masaryk University, Brno – Czech Republic; Universidad Autónoma Metropolitana – Mexico;
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- I.B.7. develop application and cross-validation of new projective lexical-textual and graphical techniques, such as the “euroSKYcompass”, “imaginary maps”, “city maps and preferred paths”, the “family eating drawing”, the innovative symbolic spatial use of the Family Relation test and the “graphical configuration of the Actual, Origin and Ideal Family”, etc. and to compare their validity as well as lexical associative techniques, including the "associative netwok", “associative card”, “self-identification conceptual network”, “basic cognitive schemas”, or those based on tasks, like “ambiguous scenarios”: Sapienza University of Rome – Italy; University of Provence, University « Paul Valéry » Montpellier III – France; University “Alexandru Ioan Cuza“ Iasi – Romania; Universidad Autónoma Metropolitana – Mexico;
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- I.B.8. investigate how different strategies of data analysis (Spad-T, Alceste, Discan, Lisrel, Hudap, Taltac, Similarity Analysis, EVOC etc.) applied to the same data files affect results and their interpretation in terms of the “theory of method”: Sapienza University of Rome – Italy; Universidade Federal de Santa Catarina (LACCOS) – Brazil; University of Lausanne and University of Geneva – Switzerland; University of Basque Country – Spain; Aix-Marseille University – France;
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- I.B.9. develop new techniques of sociological and psychological web surveys with the added advantage of language orientation (qualitative and quantitative analysis of web interview texts, press, and forums), semantic maps of customer perception, online survey tools able to reach large samples, customized online gaming for assessment purposes etc. for investigation and interventions in the sectors of operational and strategic business management, communications, public affairs: ContattoLavoro - Italy;
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- I.B.10. develop software for research on how users interact, changes in human behavior, social aspects and methods for how to effectively transform knowledge in a distributed meeting; use of distance learning tools and behavioural change, actively developed methods also for providing communication between professors and students using distributed tools for synchronous communication over the Internet; development of commercialization strategies for technologies, companies and regional innovation eco-systems and mentoring techniques to help start-ups to solve commercialization and market challenges: CONERI - Sweden;
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- I.B.11. use digital media (including social networks, web-platforms, mobile devices…) to investigate the social construction of everyday knowledge and of the related social practices: Sapienza University of Rome – Italy; Elsevier BV – Netherlands; IFSTTAR – France;
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- I.B.12. develop collaborative researches “on” and “by” new forms and digital tools of knowledge production/dissemination (big data, meta-data, semantic ontologies, metrics…) in the supra-disciplinary field of social representations within and beyond the 2.0 scenario: Sapienza University of Rome – Italy; Elsevier BV – Netherlands
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