A Theory of Involvement in Consumer Behavior: problems and Issues

Author:

Choong Whan Park

Surname:

Park

First name:

Choong Whan

E-mail:

choong.park@marshall.usc.edu

Institution:

University of Southern California

Surname:

Mittal

First name:

Banwari

E-mail:

Mittal@nku.edu

Institution:

Northern Kentucky University

Year:

Published after 1952

Published after 1952:

1985

Prof. Annamaria Silvana de Rosa

European/International Joint Ph.D. in S.R. & C. Research Center and Multimedia Lab

Università degli Studi "La Sapienza"
Facoltà di Medicina e Psicologia

Piazza Cavalieri di Malta 2, - 00153 Rome, Italy
Tel. n. 0039-06-69380814
Fax n. 0039-06-69294280
email: annamaria.derosa@uniroma1.it